Hair and nature - in all of their complexity, diversity and fragility - comprise the heart of Phyto's activities. Since the brand was created in 1969, its philosophy has always been to respect hair and nature in order to effectively manage them. A pioneer and genuine driving force in the field of botanical science, the PHYTOSOLBA Laboratories carefully identify the plants’ active ingredients before choosing the most effective ones and selecting the most appropriate method of extraction. Their research has resulted in the creation of innovative hair care treatments that are highly concentrated in plant-based active ingredients, which are extremely effective in treating problem hair and protecting hair “capital”.