Frownies were created in 1889 after Margaret Kroesen discovered that her daughter Alice, a concert pianist, had developed unsightly wrinkles and frown lines. With a desire to maintain her youthful beauty and stage presence, Mrs. Kroesen created Wrinkle Eradicators (as they were first called) by employing the basic principle of fitness to the muscles of the face. At the time, there was no thought of producing them for anyone else but herself and her daughter. But Alice, after using her mother's amazing invention, was a living testimony, and it became clear that women and men everywhere could benefit from these Wrinkle Eradicators.

Following her mother and grandmother in business, Margaret Wright (named after her grandmother) redesigned and updated the packaging for Frownies, never altering the formula which had proven so effective.

Kathy Wright is in her fourth year as CEO/General Manager of B & P Company. Again, the Frownies box has changed, but the 115 year-old formula remains in tact, and Kathy brings a bright new direction to the company.