PeaceKeeper is a line of products for which All Profits, after taxes, are used to support women's health advocacy and human rights issues, while educating the mass consumer about the difference between dominance vs. win/win. Their company, Wisdom Says was registered as a S-Corporation in the State of California in May of 1999. Wisdom Says registered the name "PeaceKeeper" as a trademark in February of 2001 with the idea that the very act of buying a product for which ALL profits support women's health advocacy & urgent human rights issues would transform the buyer into a PeaceKeeper herself. The product becomes imbued with the power of advocacy and transformation; and thereby, the consumer who buys it takes on those qualities as well.