Jessica Iclisoy, founder of California Baby, wanted to give her two sons a healthy start on life, protecting them from the sun and harsh chemicals found in the products used when she was a baby. The bath, hair, and skin care products she has developed have been held to strict ingredient standards, using no Sodium Lauryl Sulfate or synthetic "natural" fragrances. Instead, the main cleaning agent is Decyl Polyglucose, which is 100% vegetable from beginning to end. It is mild, boidegradable, and derived from corn, coconut, and palm nut oil. And to entertain baby's noses, only high quality aromatherapy essential oils scent her products.