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Directions for Use: Spray a layer of concrete or canvas on the area you normally spray your fragrance.
Canvas and Concrete's fragrance primer is specially formulated & tested to ensure that your fragrance lasts longer and stays truer to what the designer intended. It's even been shown to last until the next morning -- which is great for all of you ''late nighters'', ahem. Having a natural barrier between your scent of choice and your skin reduces the amount of absorption into your body, therefore allowing the scent to stay on the surface... By applying a primer to your skin before adding your perfume or cologne, the scent will not mix with your ph or body funk and ensures the scent is true to what you smelled in store or in a magazine and what the designer intended. Less is more: by keeping the scent laying on top of the skin, less perfume or cologne is needed to ensure that your scent goes as long as you do. So in other words, spend less on your scent which is by far more expensive than Canvas & Concrete.