Crazy Rumors is Brian Himmel and Edie Sherman, a creative young couple, and best friends, living in Brooklyn, New York. Crazy Rumors first came up in conversation back in 2002 over a cup of coffee in a small local cafe. They started out wanting to create a great lip balm with a fun and fresh approach to natural. Excited about the idea and prospect of this project, they spent the next few months researching nature’s most beneficial ingredients, developing formulas, and creating a unique look for their products. It was a long but fun process, and in the end they were thrilled with what they had made - a lip balm that leave your lips feeling luscious, protected and simply amazing. And the best part about it, it was all their own.