Bliw Turquiose Liquid Soap by

Mildness in its purest form
Launched in 1968, Bliw was the first ever liquid soap to be sold in stores. Today, Bliw is the market leader in Finland and one of the largest liquid soap brands in Sweden and Norway.

A mild soap inspired by natureÕs pantry
Bliw is a mild and gentle soap available in fragrances and colours that are inspired by Nordic nature, the turquoise bubble carrying the light, floral fragrance of jasmine and freesia. This adaptable, creamy soap foams generously in hard, warm, and cold water alike... even in salt water! Bliw is produced in Sweden with an eco-friendly soap formula approved by The Swan Nordic Ecolabel, which guarantees less influence on the environment.

Excellent Nordic design everyday
Bliw has collaborated on several occasions with Nordic designers who have been commissioned to create a new graphic design for the Bliw bubble. In 2007, the turquoise bubble was launched, the result of a design collaboration with the Finnish clothing brand Nanso.