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Baxter of California was started by Baxter Finley, the unsung father of the modern men's skincare industry. Moving from New York City to Los Angeles to work in the world of advertising in the mid 1960's Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn't pink or floral, he finally gave up and created his own, which he called Super Shape. Today Baxter of California has a new look and feel with updated packaging, exciting imagery, and new cutting-edge products that target very specific skincare needs for men. Formulations that combine the trusted traditions of science with fine ingredients from nature make Baxter of California ideal for all skin types. It's intelligent skincare solutions for anti-aging, shaving, cleansing and basic men's skincare.