Once upon a time, buying vegan personal care, supplements, and beauty was a test of mental fortitude. With a limited selection and not a lot of information out there, you *really* had to work to make sure your favorite products didn’t contain any animal ingredients. Times have truly changed since then. More and more brands have come around to the idea that vegan products are just as great as their conventional counterparts. Plus, more and more vegan brands have popped up in recent years that have excellent selections! At Smallflower, we’re proud to stock many amazing vegan and cruelty-free products. Here are some of our favorites for every part of your life.