Shoppers today are savvy. We check labels and care about ingredients. More and more of us are choosing to go natural with our personal care, avoiding anything that could be a health concern. While many of us have no problem making the switch to organic skincare, aluminum-free deodorant, or paraben-free hair care, some folks are hesitant to try natural makeup. Let’s be honest, natural makeup sometimes gets a bad rap. And we can see why—in the past, options were limited to ho-hum hues and formulas that didn’t wear well. Today’s offerings are totally different! Natural makeup now boasts impressive performance and can be found in a range of trendy colors and flattering skin tone shades. While natural lipstick or eye-shadow is never going to last for 12 hours (isn’t that kind of scary anyway?), it will offer rich color and skin care benefits that traditional formulas don’t. Whether you have a bursting makeup bag or own one tinted lip balm, we have great suggestions for natural cosmetics you’ll truly love to wear.