Byrd Hairdo Products hatched in 2012 when professional surfer and Newport Beach, California native Chase “Big Bird” Wilson set out to look slick. Motivated by the legend of his great grandfather’s hair tonic and barbershop at the storied Metropole hotel in Fargo, North Dakota, Wilson began his quest to create a modern-day pomade. Byrd products are inspired by the gentleman surfer and harken back to an era when grooming was an essential part of one's daily routine. Byrd's original formula was not designed in a cubicle nor tested in a factory: it was simply inspired but a man's on-the-go lifestyle with a nod to classic 60's surf culture. In fact, the first batch of Byrd's Classic Pomade was created just steps from the iconic surf break at Echo Beach where sun, salt, and sand make for some of the world's best hair.