Founded in 1992 by social entrepreneur Sally Malanga, Ecco Bella is a pioneer in natural and organic beauty products. Sally began Ecco Bella, a name that means "Behold Beautiful!" to celebrate the beauty of her customers. At Ecco Bella, they are inspired by compassion for all living beings to create products that beautify and protect our customers and the planet. Ecco Bella has done extensive research when it comes to cruelty-free, natural beauty product development. The industry is saturated with product lines that make false claims and take short cuts but when Ecco Bella develop products for you, they are made ethically, authentically, are safe, and offer superior performance. Each active natural ingredient in their products has undergone various clinical trials and studies to validate their benefits in formulas that honor the most sensitive of Intelligent beauties.