In early 2005, Todd Cerami (a.k.a. "Mr. Fine") read an article on the benefits of traditional wet shaving. Immediately attracted to the idea of less expensive and more effective shaving, he set out to create his own line of products to enhance that daily ritual, and founded Fine Accoutrements. The brand experienced explosive growth, and now offers a selection of unique aftershave splashes, shave brushes, shave soaps, premium lather bowls, and more, all designed to make your shaving experience fine, indeed!