You can apply body lotion as often as you like, but once a day is usually sufficient. When you apply it is more important than how often. A common mistake is to apply body lotion to dry skin - perhaps even topping it up every few hours - but this does not give you the best results. To get the most out of a body lotion, apply it after you get out of the shower or bath when your skin is warm and damp (it shouldn’t be sopping wet either). Warm, moist skin is the perfect canvas for how to use body lotion, allowing the skin to draw the maximum benefit from your chosen moisturizer.

Add a dollop (around a 10p coin size) to your hand (more if your skin is particularly dry or on rougher areas such as elbows and knees)

Rub your palms together to warm up the lotion

Use your hands to massage the lotion into your body in small circular motions

Repeat until you have covered your entire body (don’t forget your neck!)