Nicholas Watford, aka Dubs, the founder and owner of DUBS Was Here products, started competing in facial hair competitions in 2009. Unable to find a mustache wax suitable for his style, Dubs set out to create one for personal use. He created DUBS Stache Wax in 2011, and with great encouragement from his peers, began to sell his wax locally and online. By 2012, sales really took off allowing him the freedom to pursue this adventure full time. All DUBS Was Here grooming essentials are hand-poured and created with carefully selected natural and superior ingredients. Whether you're in the board room, running a marathon or competing for best-in-show, you can count on DUBS to stand up to the pressure!