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Our Story
In 2025 we're celebrating the 150th anniversary of our brick and mortar store, Merz Apothecary!
Founded in 1875 as an independent pharmacy in Chicago, Merz Apothecary was a thriving community hub for neighbors looking for natural and trusted wellness solutions — many of which were imported remedies from their home countries in Europe.
Today, we're known as a destination for wellness, beauty, fragrance and personal care finds from around the world. Smallflower is the online extension of Merz Apothecary. When you choose Smallflower, you gain access to our unique history and years of dedicated health and wellness expertise, no matter where you are.
We're proud to carry an assortment of products that help customers around the world feel their best — physically, mentally, and emotionally.
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Real Experts
Authentic Solutions
Independent & Family-Owned
Since 1875
We use our expertise to create a modern apothecary experience.
Here at Smallflower and Merz Apothecary, we strive to offer the world's best natural and unique products for total wellbeing. Just like our customers, the Smallflower team is passionate about trying the latest products and we are thrilled to share some of our favorites with you!
Sign up for our special promotions and unlock exclusive deals when you become a rewards member, activate subscriptions or refer a friend!
Rewards
Join Apothecary Rewards to earn points with every purchase and unlock exclusive, members-only offers.
Subscribe & Save
Save up to 5% when you subscribe to recurring orders of your favorite daily essentials.
Refer A Friend
Introduce a friend to Smallflower to give them $10 off their first order and your next one!
Discover new brands with our rotating selection of special trial sized gifts!
Merz Apothecary
4716 N. Lincoln Avenue
Chicago, IL 60625
Mon - Sat 10 AM - 6 PM
