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The Story Behind 4711, the World's First Eau De Cologne

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Read the latest blog
4711 Watch Bottle

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Staff Picks

Our Story

Our brick and mortar store, Merz Apothecary, was founded in 1875 as an independent pharmacy in the heart of Chicago's Lincoln Square neighborhood. We're known for our selection of imported and hard-to-find European remedies, herbs, soaps, niche fragrances, skincare and men's grooming items.

Today, Smallflower is the online extension of Merz Apothecary. When you choose Smallflower, you gain access to our unique history and years of dedicated health and wellness expertise, no matter where you are.

We're proud to carry an assortment of products that help customers around the world feel their best — physically, mentally, and emotionally.

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Merz Apothecary Storefront

Shop By Country

We're proud to carry an international assortment of classic and new brands. Immerse yourself in these hard-to-find favorites from more than 50 countries.

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Hubner Natural Health

Shop By Scent

Explore scented staples and discover new notes your nose will love. Discover expertly crafted niche fragrances, scented soaps, candles and home scents, body care and more.

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Personal and Home Fragrance