For more than 100 years, Alvarez Gomez has been synonymous with tradition, distinction, quality, and style. It all started when three boys (Herminio Alvarez Gomez, Belarmino Gomez, and Emilio Vuelta Gomez) decided to leave their home in Leon, a northern province in Spain, to move to Madrid in search of fortune. In 1912, they started to manufacture traditional eau de cologne as "Aqua de Colonia Concentrada Alvarez Gomez". Today, as a fourth-generation company, Alvarez Gomez continues to develop competitive and evocative fragrances alongside their Aqua de Colonia Concentrada.