The Bobbie formula brand was founded by two women who's mission is to help build a more inclusive environment for working parents. They are a team of food scientists, medical experts and operators who are also parents. Bobbie exist to bring peace of mind to parenting by shifting the scrutiny of how we feed to what we feed. Simply put, if you choose to feed your little one formula, it should be undeniably good, and they will be here to support you whatever you decision. They see the tirelessly devoted parents and promise to match that devotion to Bobbie.