Founded by Elina Sofia Wang, ESW Beauty is a sustainably-made skincare brand featuring non-toxic ingredients, with vegan and cruelty-free formulations, all inspired by the foods & beverages that aided her in her wellness journey. She struggled with stomach ulcers throughout her teenage years, sparking a wellness journey in her early twenties. Through lifestyle changes she made to improve her health, she encountered a gap in the market—a lack of skincare with both clean, effective formulas and a focus on healthier ingredients. Thus ESW Beauty was created. When you care for your skin, you’re not just glowing—you’re thriving, and nothing can hold you back.