Giovanni was the first full-range, salon-inspired hair care brand in natural product stores. Before there was a brand, there was a pioneer, Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. With time, Arthur’s hands started to react from the products used in the salons, and he tried product after product in search of a hair care line that would not cause a reaction on his skin. He began to explore the possibility of creating his own line of professional hair care products. To Giovanni, innovation was not only creating a chic alternative but offering the consumer a world of sophistication never before seen in the natural channel. Giovanni brought new life to the category by introducing natural styling aids, hair treatments, hair reconstructors, setting lotions, and more.