For François Hénin, founder of Jeroboam Paris, the decision to offer perfume in its most potent concentration--its purest expression--came naturally. There is something noble about an extract: it is tailor-made to leave a memorable impression in its wake. This makes it the ideal concentration for those possessed of aflirtatious, provocative nature and strong character, for they understand that perfume is a weapon. While the small bottle makes an ideal everyday accessory for urban nomads, the perfumes themselves are a lingvo internacia (international language) in the art of seduction. They remind us that, sometimes, fragrance is infinitely more efficient than words.
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