Jim Liggett was an award-winning New York advertising man who was sitting pretty when he came across a New England recipe for an all natural hair soap. Intrigued, he tried the recipe out, offered it to some friends as gifts, and the Old Fashioned Shampoo Bar was born. Today, J.R. Liggett's now-famous shampoo bars are hand made and hand cut in a New Hampshire barn, using no synthetic oils, no detergents, no animal products or testing, no plastic bottles, no artificial colors, and no petroleum. One bar equals about 24 fluid ounces of shampoo, and is great for traveling or backpacking!
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