In mid-2014, founder Tim Gutwald had finally had enough. Like millions of men across the world, shaving felt like a daily chore. It was often uncomfortable and, on occasion, even painful. When he was a kid, he remembered having a sort of romantic idea in his head about what shaving would be like. It was a rite of passage--something that was uniquely “man”but that romantic idea quickly died. Following an especially uncomfortable shave, he did some math. He estimated that he shaved 5 times a week for an average of 5 minutes. That was 21.5 hours a year! How was something that men spent so much time of their life doing still so unpleasant? There had to be a better way! Thus, Midnight & Two was born. Today it offers five unique product lines and is one of Canada’s largest producers of luxury, all-natural products.