There is a reason why they're called Nature’s Baby Organics: they won't make any product unless it contains at least 70% organic ingredients while maintaining the same performance level as the leading non-organic competitors. But Nature's Baby Organics isn't just organic for the sake of being organic. Many children and adult products in the marketplace typically contain known or suspected skin irritants. Organic and/or minimally processed ingredients often provide them with relief. Nature's Baby products were specifically developed by a mother whose concern for her children’s sensitive skin triggered the creation of the company.