With their love of classic barbering, rock-n-roll, and "kustom kulture," it was inevitable that one day Dutch barbers Leen and Bertus would open Schorem, an old school barbershop in the heart of working class Rotterdam. At Schorem, they specialize in the proven, classic haircuts: pompadours, flattops, contours, et al., and now, their own pomades! Lee and Bertus dug deep into the history of pomades to formulate what they believe are the world's finest: Reuzel comes from the Dutch word for lard and is a wink to a past when pomades were made from animal fats and fragranced with apples.