In 2013, Zeus started humbly with a beard oil, a beard brush, and a mission: create high-quality products for beardsmen that work. They are inspired by outdoor lifestyle and surf culture so their products are built to keep your beard looking good no matter where your adventures take you. Zeus formulates their beard care products with natural ingredients, incorporating organic and local ingredients whenever possible. Committed to the environment, Zeus never tests on animals and their products are paraben and sulfate-free. In addition to providing stellar grooming tools for beardsmen, Zeus also has products designed to deliver effortless style, whether you have a beard or not, because they're here to help all guys look fresh.