Brightens Platinum & Silver Highlights
The Platinum Shampoo highlights cool tones in blonde, silver, and platinum hair. It uses a blue malva flower extract and behaves in a similar way to a traditional bluing agent. It covers unwanted yellow hues, and makes gray hair appear brighter, shinier, and more silver in appearance. This color effect will become more pronounced with continued use and, if you no longer desire this effect, it's easily washed out with another shampoo.- Cleans gently and leaves a brilliant shine- Extends the life of color treatments with natural sunflower extract (Heliogenol?), a UV filter, and a balanced pH- Plant based - no animal ingredients- Low detergent, extra mild formula- No animal testing- Formulated and made in California
Purified Water (Aqua), Olefin Sulfonate, Decolorized Aloe Vera Gel (Aloe Barbadensis), Blue Malva Extract (Malva Sylvestris), Cocamidopropyl Hydroxysultaine, Cocamide MEA, Glycerin, Amodimethicone, Glycol Distearate, Panthenol, Jojoba Seed Oil (Simmondsia Chinensis), Sunflower Extract (Helianthus Annus), Salt (Sodium Chloride), Citric Acid, Gluconolactone, Sodium Benzoate, Octyl Methoxycinnamate, Natural Fragrance, EXT. D&C Violet No. 2.